Thursday, June 11, 2009

New Branding

I mentioned way back in January that I wanted to change my "branding". I asked others if they thought this was a good or bad idea. The opinions varied :) As an artist, I was getting very bored with my business colors,fonts,cards, etc. But, I was concerned if a change would have any negative impact. Hey the BIG companies do it so why not. I expect most people really don't care, as they are interest in my bears not the tags, but I care. I sat at my computer MANY times over the past few months, designing, changing but never settled on anything concrete.

So, many hours later this is what I came up with. I didn't drastically change my hangtags, or labels, just mainly the colors. My business cards are totally new. I was tired of trying to explain to people what I "do". I thought including photos of some current bears might help explain what a soft sculpture/bears artist does. I know many people think I make "toy teddy bears".

I was excited to receive my new business cards today . The colors are a bit different than they appeared on my screen , but they will do nicely. I chose soft , earthy tones of sage green and browns. The photo doesn't do them justice at all, but you get the idea ! So what do you think ?


Joanna Mallory said...

Very cool!

Linda said...

Hi Tammy, the new cards look great. I love the two bears you put on them.


Laura Lynn said...

Love those Tammy!